Case Study: Parachute Health Powers HMP to Triple Volume

HMP (Home Medical Products) adopted Parachute Health over 2 years ago because their sales reps were struggling to get clean orders to operations, who then could not get orders to patients on time without the paperwork. They tried Parachute Health, and have not looked back! HMP teams are now three times more productive, and can grow business volume with excellent customer service and fast turnaround times. Read on for all the benefits they’ve seen by adopting Parachute Health. 

Today, HMP manages multiple medical equipment offices throughout the State of Tennessee, Northern Alabama, Northern Mississippi, and other states. Whitney Hyde and Mayce Burroughs, Regional Directors overseeing both Sales and Operational functions at HMP sat down with Parachute Health for a conversation about their experience adopting the Parachute Platform, and the benefits it brought to HMP’s bottom line, their teams, referral sources and patients. 

Here’s how Whitney summed up the difference for HMP today: “Our sales and ops teams work cohesively together, and really get the things that we need taken care of for our patients timely. The touch points have been minimized. Before, we were averaging a 2 week, sometimes 30 day turnaround, and now we're able to get things out the door sometimes same day. So it's been incredible!”

Better service for patients. Better service for referral sources.

Adopting Parachute Health... in their words

For Referral Sources

Adoption of a new technology, especially in a fax based industry can be a challenge. But with a well designed and thought-through platform like Parachute, the benefits make it easy to love on the first try. 

“Getting someone to sign up for a new thing is always a challenge. But once we had one opportunity to show them how much time it can save them on the front end, their patients get their things timely - it really was a solution for them like it was for us,” Whitney shared from her experience introducing referral sources to ePrescribing on Parachute.  

Faxes ‘not going through’ are no longer a problem with ePrescribing. Even the most challenging referrals can go into Parachute and see their orders and status. Gone are the days of having to manually reconcile order lists with referrals on the phone. 

For Operations 

With internal HMP teams, it was essentially the same story. “When we brought the process on, there was a little bit of resistance. But then once they did it a couple of times - this is the best thing since sliced bread coming to DME,” Mayce added. 

For Sales Reps

“Now sales reps are able to go do their job and grow our company because there’s so much more time on the table for them to actually be a resource for their referral source, and value base for the patients — whereas before we were just paper chasers,” Whitney shared.

She also described the experience at one branch that covers a facility with a lot of discharges, and how one sales rep there really took off with Parachute. “Their billing is super clean, their sales is clean. He's been able to actually increase his sales volumes as well, just not having to deal with the paperwork. Say he was doing 5 hospital beds a day before; now he can process 15 a day because the turnaround times and the touchpoints are so minimized with Parachute. The orders are completely done the first time they come across the desk instead of going back and saying you need to add something else to your notes. The patients are taking great feedback to their referral sources: Hey, I got this timely!”

Parachute impact on business and customer service

“Less touch points, faster delivery times, better bottom line. It's that easy…and allows you to possibly expand your territories, your service areas, and go into new markets,” Whitney summed up how Parachute Health powers HMP. 

Mayce jumped in to describe the impact on the bottom line, cash flow and support teams: “You can have the same amount of staff work and process 3x the amount of orders; you can throw volumes onto your company and not increase overhead expense. When you have good, clean orders, not only do you produce more orders, but your money gets to you faster. You can bill it immediately. It increases our cash flow. We don’t have to wait on payment as long. It’s also reducing callbacks for the billing department because patients are getting their statements more timely.”

Faster turnaround time and improved service importantly help HMP compete in their service areas, and stand out in the eyes of referral sources, as Mayce summed up: “You don’t have patients calling your referral sources saying ‘Hey I haven’t heard from anybody to get my equipment’. We can dialogue with the referral source in the chat, so if there is a delay, or if we haven’t had the ability to get in touch with the patient, we can let the referral source know, and they can help us out with that.” That makes HMP be able to turn around order faster. Referral sources spend less time getting paperwork signed or amended.

“We don’t look difficult to deal with. Ease of referral is key. If we can make ease of referral better, we can get more business!”